Crypto Attitudes

We’ve been working to learn how familiarity and other attitudes toward the crypto asset class are developing over time.

The investment climate is changing. Are investor attitudes changing with it? As the largest digital currency asset manager, at Grayscale, we want to help investors access the ever-evolving digital economy to build their financial futures. With a little help from our partners, we’ve been working to learn about how attitudes toward this asset class are developing. 


In June and July 2022, Whitman Insight Strategies (WINS) polled 1,440 U.S-based investors between the ages of 22 and 64. The survey focused on people with $5,000 or more in investable assets and an account that can access Grayscale investment products (e.g., brokerage account or retirement account). Here are some of the results: 

Q2 | Crypto Familiarity

Investors were asked "How familiar are you with crypto?"

Stats as of July 25, 2022. Grayscale and WINS Research surveyed 1,440 investors in the United States ages 22-64.

As per the chart above, we’ve seen steadily rising familiarity with crypto over the last three quarters. But while 66% of respondents now feel like they know at least something about crypto, only 22% feel like they know “a lot.”

Q2 | Crypto Attitudes

Investors were asked "How much do you agree or disagree with each of the following statements about crypto?"

Stats as of July 25, 2022. Grayscale and WINS Research surveyed 1,440 investors in the United States ages 22-64.

We also looked beyond familiarity to more specific attitudes about this asset class. 47% of investors surveyed now agree that they understand crypto to some extent – that’s up from 40% in a comparable survey just three months ago! Still, that’s more than half who still feel unsure about their knowledge. At Grayscale, that’s a gap that we’re interested in closing through research, webinars and direct engagement with investors.


How does this line up with your experiences as an investor? Tag @Grayscale on Twitter and let us know. Learn how Grayscale’s product family can help provide access to digital currencies through a familiar investment structure.

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