What We Do

Facebook Advertising requires in-depth thought and analysis to drive consistent, high quality, and profitable leads for your business. Reaching the right audience with the right visual message is the key to a successful Social Media Campaign.

Facebook Ads success is the result of properly constructed campaigns and continuous optimization. Our Facebook experts utilize our experience to build and optimize complex Facebook Ads campaigns.

Facebook Partners

Our Approach to Facebook Ads Management

Understanding Your Customers

You know your business and the unique behavioral characteristics of your customers. We'll get to work researching your industry, and develop a psychological understanding of your customers and how to best appeal to them while they're on Facebook.

Creative Ad Development

Social Media campaigns are almost entirely visual. Our in-house graphic design team will work with you to create eye-catching ads that bring results. Over time, we'll create multiple variations of each ad and configure A/B tests in order to effectively increase click through rate, boost your relevancy scores, and decrease your cost per conversion.

Campaign Strategy

Facebook advertising campaigns have a virtually unlimited combination of targeting options. From remarketing lists, look-a-like’s, in-market segments, interests, demographics, location, schedule and beyond. There's no shortage of ways to show your ads to the people most likely to buy what you are selling. But how you ultimately target your ad impressions is the most important element of a successful campaign. Once your campaigns are live, we're constantly testing new targeting combinations based on what the data is telling us.

Data Analysis and Optimization

Social Media advertising success stories come from reading and analyzing campaign data properly, identifying the trends and patterns that tell a meaningful story. Our team takes the time and effort to analyze the data from your Facebook campaigns on a regular basis. We are always testing new ideas and strategies that will maximize your ROI with Facebook Advertising.


The Premier Google Partner Certification is only awarded to a handful of digital marketing agencies who have demonstrated outstanding results for their clients over an extended period of time. We’re proud to be part of this exclusive group of agencies, hand-picked by Google.

Google Partners

Our Approach

Our approach is unique. By connecting our team of pay-per-click experts directly with our development team, we effectively leverage automation to maximize ROI for our clients.

The Grayscale team is actively managing PPC accounts for our clients, ensuring every client is reaching their full digital marketing potential on Google, Bing and Facebook.

Our advanced automation software is built on proven strategies in online sales, lead generation, email signups and form completions based on 10+ years of digital marketing success.

Grayscale Transparency

Our Transparency

Transparency is the foundation of our agency. We will go the extra mile to make sure that you are fully aware of what is going on with your account and we have addressed all of your questions.

As a valued client of Grayscale, we would strategically build, grow and optimize your PPC campaigns(s). Detailed progress reports would be emailed every month, detailing where your ads are being shown and the improvements we are making to reach your goals.


Our remarketing campaigns are laser-focused on retargeting precisely segmented audiences of visitors who have previously visited your website. We determine the highest value segments of visitors who have been to your site, and which visitors are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page. Then we go about designing the ads and optimizing your remarketing campaigns over time.

PPC Account Management

All of our services are rendered in-house on a monthly basis with no contract.

Process Involves:

  • Pre-Engagement: Understand your business and goals
  • Research & Historical Evaluation: Examine past performance and competitive landscape
  • Strategy Development: Determine product mix, account structure, and key areas to test
  • Implementation: Launch campaigns and collect data
  • Optimization: Continuously refine based on performance

Management Includes:

  • Proactive optimization to keep your campaigns converting well and locate areas for additional growth
  • Monthly intuitive reporting displaying key performance data
  • Regular reporting to uncover trends and report on improvements
  • Dedicated phone & email support
  • Opportunities to test new Google/Bing/Facebook Ads features and betas

Performance & ROI:

  • All quality score components
  • Keyword/Ad relevance
  • Keyword coverage across head/body/tail segments
  • Landing pages & conversion funnel
  • Ad Formats & Extensions
  • Device-specific optimizations
  • Bidding strategy
  • Display Network opportunities

On-Demand Reporting

Beyond the regular insights you’ll see from us, each client receives detailed monthly reporting displaying PPC metrics that are actually meaningful. Our reports show exactly where your ads are being shown and who you’re bidding against.


Find out what makes us different. Get your RISK-FREE online marketing consultation today: