What We Do

Google Search advertising is the most popular and profitable SEM channel. Google Ads is a complex, ever-changing and time consuming pay-per-click platform. Depending upon how it is leveraged, Google Ads has never been a more valuable channel, or a more expensive one.

Google Ads success is the result of properly constructed campaigns and continuous optimization. Our Google experts utilize our experience to build and optimize complex Google Search campaigns.

Google Partners


Discover & Learn

We’ll learn as much about your business as possible, including the behavior of your target audience, your profit margins, and the lifetime value of your customers.

Design & Develop

We’ll translate our research and analysis into an effective PPC campaigns designed to achieve your PPC goals. With acute attention to detail, we’ll construct campaigns that maximize profitability and are designed for scale. Then we develop automation customized specifically for your account to keep our team as efficient as we can be.

Optimize & Grow

As your campaign performance and conversion data rolls in, we will make changes, adjustments and shift strategies where necessary to improve your Ad Rank. We'll bring a proactive approach as we A/B split test new ideas and seek new opportunities for account growth.

Performance & Competition

The most valuable asset available to us is your historical account performance data, and stacking you up against your competition. We'll run sophisticated reports on you and your competitors in search of valuable trends that will guide our marketing strategy.


The Premier Google Partner Certification is only awarded to a handful of digital marketing agencies who have demonstrated outstanding results for their clients over an extended period of time. We’re proud to be part of this exclusive group of agencies, hand-picked by Google.

Google Partners

Our Approach

Our approach is unique. By connecting our team of pay-per-click experts directly with our development team, we effectively leverage automation to maximize ROI for our clients.

The Grayscale team is actively managing PPC accounts for our clients, ensuring every client is reaching their full digital marketing potential on Google, Bing and Facebook.

Our advanced automation software is built on proven strategies in online sales, lead generation, email signups and form completions based on 10+ years of digital marketing success.

Grayscale Transparency

Our Transparency

Transparency is the foundation of our agency. We will go the extra mile to make sure that you are fully aware of what is going on with your account and we have addressed all of your questions.

As a valued client of Grayscale, we would strategically build, grow and optimize your PPC campaigns(s). Detailed progress reports would be emailed every month, detailing where your ads are being shown and the improvements we are making to reach your goals.


Our remarketing campaigns are laser-focused on retargeting precisely segmented audiences of visitors who have previously visited your website. We determine the highest value segments of visitors who have been to your site, and which visitors are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page. Then we go about designing the ads and optimizing your remarketing campaigns over time.

PPC Account Management

All of our services are rendered in-house on a monthly basis with no contract.

Process Involves:

  • Pre-Engagement: Understand your business and goals
  • Research & Historical Evaluation: Examine past performance and competitive landscape
  • Strategy Development: Determine product mix, account structure, and key areas to test
  • Implementation: Launch campaigns and collect data
  • Optimization: Continuously refine based on performance

Management Includes:

  • Proactive optimization to keep your campaigns converting well and locate areas for additional growth
  • Monthly intuitive reporting displaying key performance data
  • Regular reporting to uncover trends and report on improvements
  • Dedicated phone & email support
  • Opportunities to test new Google/Bing/Facebook Ads features and betas

Performance & ROI:

  • All quality score components
  • Keyword/Ad relevance
  • Keyword coverage across head/body/tail segments
  • Landing pages & conversion funnel
  • Ad Formats & Extensions
  • Device-specific optimizations
  • Bidding strategy
  • Display Network opportunities

On-Demand Reporting

Beyond the regular insights you’ll see from us, each client receives detailed monthly reporting displaying PPC metrics that are actually meaningful. Our reports show exactly where your ads are being shown and who you’re bidding against.


Find out what makes us different. Get your RISK-FREE online marketing consultation today: