What We Do

Google Shopping campaigns are the best way to show your products to interested customers who are actively searching for them.

Our Google Shopping campaign optimization focuses on improving the ROI of your shopping campaigns by using intelligent product bidding, campaign priority bidding, and in-depth data analysis.

Google Partners

Our Approach to Google Shopping

Product Research

We'll take the time to research your industry, learn your competitive landscape and develop a deep understanding of your product catalog. We'll focus on understanding which of your products generate the highest margins, what your break-even return on ad spend (ROAS) is, and which products and categories are most important for you to promote.

Shopping Feed Management

Every Google Shopping campaign uses on a specific product feed which runs through Google Merchant Center. A properly formatted and well-optimized product feed is integral to the long term success of your campaigns. We'll take over the management and optimization of your product feed, optimizing product feeds of any size and complexity.

Product Segmentation

Google Shopping ads don't use keywords to target your ads, Instead, Google uses the information in your product feed to determine which search query to show shopping ads for. It's important to set up your feed properly in order to bid the right cost-per-click CPC amount for each search query. That's why we use precise product segmentation in your feed and configure strategic campaign priorities.

Bidding and Budget Allocation

Intelligent bidding is the foundation of your Google Shopping campaigns. From automated return on ad spend bidding algorithms to product specific bidding, our team has the insights and strategies to test and test again, always looking for better ways to generate more high quality traffic for less cost.

Ongoing Optimizations

Optimizing your Google Shopping campaigns on an ongoing basis is a requirement. We optimize product segmentation, product feeds, campaign structure, on an on-going basis collaborating with you to find new ideas to increase the lifetime value of your customers.


The Premier Google Partner Certification is only awarded to a handful of digital marketing agencies who have demonstrated outstanding results for their clients over an extended period of time. We’re proud to be part of this exclusive group of agencies, hand-picked by Google.

Google Partners

Our Approach

Our approach is unique. By connecting our team of pay-per-click experts directly with our development team, we effectively leverage automation to maximize ROI for our clients.

The Grayscale team is actively managing PPC accounts for our clients, ensuring every client is reaching their full digital marketing potential on Google, Bing and Facebook.

Our advanced automation software is built on proven strategies in online sales, lead generation, email signups and form completions based on 10+ years of digital marketing success.

Grayscale Transparency

Our Transparency

Transparency is the foundation of our agency. We will go the extra mile to make sure that you are fully aware of what is going on with your account and we have addressed all of your questions.

As a valued client of Grayscale, we would strategically build, grow and optimize your PPC campaigns(s). Detailed progress reports would be emailed every month, detailing where your ads are being shown and the improvements we are making to reach your goals.


Our remarketing campaigns are laser-focused on retargeting precisely segmented audiences of visitors who have previously visited your website. We determine the highest value segments of visitors who have been to your site, and which visitors are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page. Then we go about designing the ads and optimizing your remarketing campaigns over time.

PPC Account Management

All of our services are rendered in-house on a monthly basis with no contract.

Process Involves:

  • Pre-Engagement: Understand your business and goals
  • Research & Historical Evaluation: Examine past performance and competitive landscape
  • Strategy Development: Determine product mix, account structure, and key areas to test
  • Implementation: Launch campaigns and collect data
  • Optimization: Continuously refine based on performance

Management Includes:

  • Proactive optimization to keep your campaigns converting well and locate areas for additional growth
  • Monthly intuitive reporting displaying key performance data
  • Regular reporting to uncover trends and report on improvements
  • Dedicated phone & email support
  • Opportunities to test new Google/Bing/Facebook Ads features and betas

Performance & ROI:

  • All quality score components
  • Keyword/Ad relevance
  • Keyword coverage across head/body/tail segments
  • Landing pages & conversion funnel
  • Ad Formats & Extensions
  • Device-specific optimizations
  • Bidding strategy
  • Display Network opportunities

On-Demand Reporting

Beyond the regular insights you’ll see from us, each client receives detailed monthly reporting displaying PPC metrics that are actually meaningful. Our reports show exactly where your ads are being shown and who you’re bidding against.


Find out what makes us different. Get your RISK-FREE online marketing consultation today: