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Grayscale to Investors: Drop Gold


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Grayscale has always been at the forefront of innovation in the digital currency ecosystem. In 2013, we launched what would become the first-ever publicly quoted Bitcoin investment product in the U.S., Grayscale Bitcoin Trust (OTCQX: GBTC). Initially met with skepticism and doubt by many traditional investors and industry observers, GBTC developed into the largest bitcoin investment product in the world, a clear market leader among many imitators. We continued to lead by being the first to offer exposure to several other digital assets, launching nine additional products over the past two and a half years, and emerging as the world’s largest digital currency asset manager.


Today, Grayscale is again pushing the envelope for traditional investors with a clear message: it’s time to #DropGold.


In today’s digital world, traditional ideas about investing are undergoing a radical transformation. Gold is often utilized by investors as a popular hedge against market dislocations and inflation, but is there a better store-of-value asset for our digital age? We believe investment portfolios should reflect that Bitcoin has become digital gold for today’s forward-thinking investors.

Grayscale Investments founder and CEO Barry Silbert had an early and clear conviction in Bitcoin.

The #DropGold campaign promotes the emergence of Bitcoin as a viable digital asset class as well as our flagship product, Grayscale Bitcoin Trust. #DropGold is a call to action: investors should reassess and reallocate the gold in their portfolios, invest in Bitcoin, and reap the benefits of a diversified investment strategy.


#DropGold is more than a hashtag, we are educating investors via, we’re shifting traditional investment mindsets with stunning creative, and you can also expect a “Bitcoin vs. Gold” debate at one of the leading investment conferences in the coming weeks.


We’re also challenging gold with a compelling, provocative, and illustrative story to showcase the absurdity of gold in our modern world. Our commercial follows two heroes who escape an apocalyptic, gold-obsessed setting by embracing a digital future. The benefits of Bitcoin — like security, speed, and efficiency — cannot be ignored as our heroes encounter everything from people to helicopters weighed down by gold. It begs the question: why is gold still in your portfolio?


More concretely, Grayscale’s experience and portfolio simulations indicate that shifting a portion of a portfolio’s gold investment into Bitcoin could improve performance and enhance diversification. According to Grayscale’s hypothetical simulations, dropping even 15% of a portfolio’s SPDR Gold Trust allocation and replacing it with Bitcoin** over the last several years produced an annualized return that was over 15% higher than that of a purely gold allocation, with comparable levels of volatility.

We couldn’t do it alone. Grayscale collaborated with several firms in the creation of #DropGold including Honor Society, which developed and produced the advertisement, as well as VestedBanditRed LabMadHive, and Q8 Research. You can expect to see our national campaign across digital platforms, linear TV, and even on physical, out of home advertising over the coming months.


To learn more about #DropGold, why digital currencies like Bitcoin are the future, and how to invest in Grayscale Bitcoin Trust’s (OTCQX: GBTC) public quotation please visit and join the conversation via #DropGold.


*As of April 30, 2019


*Full portfolio simulation details are included in Grayscale’s Bitcoin and the Rise of Digital Gold report, available at All simulations are subject to the disclaimers therein.

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