What We Do

Remarketing gives you a chance to reach out to customers who have previously visited your website with banner ads. 96% of visitors leave without converting and 49% of visitors browse a site 2-4 times before they make a purchase.

We determine the highest value segments of visitors who have been to your site, and which visitors are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page.

Remarketing Platforms

Our Approach to Remarketing Management

Audience Analysis

The concept of remarketing is based on showing ads to your previous website visitors as they continue to browse the internet. However, not all website visitors represent the same sort of value to your business. Some visitors are simply not interested in what you sell, but some visitors are closer to the end of the buying funnel. These visitors are far more likely to convert if they came back to your site shortly after their last visit. Our first step is to begin analyzing all your previous traffic and their behavioral patterns in order to identify the segments that we want to target more aggressively.

Audience Segmentation

Audience segmentation is at the core of successful remarketing campaigns. We'll be using Google Analytics and Google AdWords to segment your previous website visitors based on in-market segments, affinity audiences, time on sight, previous purchasers, cart abandoners and more. With advanced segmentations and rule-based audiences, we have the capability of showing the right ad at the right bid to the people most likely to buy what you sell.

Campaign Structure and Bidding

After audience segmentation and ad copy is prepared, it's time to get to work building your campaign structure inside Google AdWords (or a third party remarketing platform like AdRoll or Criteo). Once established, we make sure that we're bidding the right amount per click or per conversion for the right audience segments, when those visitors are in the right place and at the right times.


The Premier Google Partner Certification is only awarded to a handful of digital marketing agencies who have demonstrated outstanding results for their clients over an extended period of time. We’re proud to be part of this exclusive group of agencies, hand-picked by Google.

Google Partners
Grayscale Transparency

Our Transparency

Transparency is the foundation of our agency. We will go the extra mile to make sure that you are fully aware of what is going on with your account and we have addressed all of your questions.

As a valued client of Grayscale, we would strategically build, grow and optimize your PPC campaigns(s). Detailed progress reports would be emailed every month, detailing where your ads are being shown and the improvements we are making to reach your goals.

Our Approach

Our approach is unique. By connecting our team of pay-per-click experts directly with our development team, we effectively leverage automation to maximize ROI for our clients.

The Grayscale team is actively managing PPC accounts for our clients, ensuring every client is reaching their full digital marketing potential on Google, Bing and Facebook.

Our advanced automation software is built on proven strategies in online sales, lead generation, email signups and form completions based on 10+ years of digital marketing success.

PPC Account Management

All of our services are rendered in-house on a monthly basis with no contract.

Process Involves:

  • Pre-Engagement: Understand your business and goals
  • Research & Historical Evaluation: Examine past performance and competitive landscape
  • Strategy Development: Determine product mix, account structure, and key areas to test
  • Implementation: Launch campaigns and collect data
  • Optimization: Continuously refine based on performance

Management Includes:

  • Proactive optimization to keep your campaigns converting well and locate areas for additional growth
  • Monthly intuitive reporting displaying key performance data
  • Regular reporting to uncover trends and report on improvements
  • Dedicated phone & email support
  • Opportunities to test new Google/Bing/Facebook Ads features and betas

Performance & ROI:

  • All quality score components
  • Keyword/Ad relevance
  • Keyword coverage across head/body/tail segments
  • Landing pages & conversion funnel
  • Ad Formats & Extensions
  • Device-specific optimizations
  • Bidding strategy
  • Display Network opportunities

On-Demand Reporting

Beyond the regular insights you’ll see from us, each client receives detailed monthly reporting displaying PPC metrics that are actually meaningful. Our reports show exactly where your ads are being shown and who you’re bidding against.


Find out what makes us different. Get your RISK-FREE online marketing consultation today: