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Research Shows Female Investors Represent A Significant Market For Bitcoin as Investors


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Earlier this year, we published our 2019 Bitcoin Investor Study, which examined retail investors’ interests, perceptions, and misconceptions about Bitcoin. The Study found that more than a third of U.S. investors are interested in Bitcoin — 43% of whom are female investors.


Numerous studies have revealed that women invest differently than men, so we were especially interested in creating this follow-on report to delineate female investors’ perceptions of Bitcoin. Today, we expanded on that research and released “Investing in Bitcoin: Perspectives from Female Investors,” a research report looking at female sentiment toward Bitcoin.


The data shows that women have different underlying investment motivations than their male counterparts; however, many qualities of Bitcoin are appealing to both female and male investors:


  • 63% of female investors appreciate the ability to invest in small amounts, vs. 53% of male investors.
  • 60% of female investors like the liquidity offered by direct Bitcoin investments, vs. 56% of male investors.
  • 47% of female investors are intrigued by the potential of Bitcoin’s price to rise, vs. 39% male investors.


Further, more female investors indicated that they lack familiarity with Bitcoin (76% female vs. 48% male investors) but an overwhelming majority of female investors (93%) noted that they could be more open to the asset class if they had more educational resources available to them.

The survey also looked into the differences in perceived risks between Bitcoin and gold investments, as Bitcoin is often described as “Digital Gold,” an idea that is further explored through Grayscale Investments’ #DropGold initiative. It’s worth noting that men and women differ in their outlook on gold with less than half of female investors indicating a positive outlook on gold (48%) compared to 63% of male investors.


The above findings are merely a preview. We invite you to download the full report here:


Grayscale Investments commissioned Q8 to administer this survey to better understand investor appetite for Bitcoin as well as the common objections to investing in Bitcoin. The survey of 1,100 U.S. investors was conducted between March 28, 2019 and April 3, 2019.


This article is not an offer to sell or the solicitation of an offer to sell or buy any security in any jurisdiction where such an offer or solicitation would be illegal, nor shall there be any sale of any security in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of that jurisdiction.

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